Marketing, Project Management and Design
Ranging from designing and executing sucessful marketing campaigns, to social media management to project management and co-ordination. My marketing experience is vast, making my skillset largely adaptable to whatever is required to bring the campaign to life!
Studio Psycho - HEATHENS
Marketing Director
As Marketing director I led the re-brand for Studio Psycho- an independent animation studio, which also involved developing the tonal voice and identifying keywords/ buzzwords to appeal to the market audience as well as the imagery. I liaised with the Director and Producer to ensure the messaging was aligned with the IP, and led a team including a motion designer, graphic designer and social media manager.
Designed and executed the HEATHENS crowdfunding campaign on Kickstarter, raising $69,474 AUD/ $46,314 USD for the Pilot Episode. As part of the marketing strategy, I copywrote captions for social media, designed the Kickstarter page, managed social media channels, designed the website, established and ran the e-mail newsletter, analysed competitors, set tier pricing and merchandising and attended B2C networking events, boosting the audience and leading to conversions.
The Kickstarter was targeted towards a young-adult audience interested in action anime, as well as those who wanted to support this upcoming wave of Indie Animation and Independent creators.
Asterisk Zines - FEAST Food Zine
Co-founder and Director
Co-founded Asterisk Zines, an e-commerce business that specialises in merchandise and artbooks. As part of each project a team of 50+ creatives from across the world (Artists, writers, graphic designers, animators, motion designers) were onboarded and co-ordinated.
Developed and executed the Pre-order marketing Campaign for both artbook projects FEAST Food Zine and EMBARK Travel Zine.
The brand was established and multiple social media campaigns launched, we managed an online storefront with strategic pricing and oversaw manufacturing and fulfilment. Directed the above Pre-order campaign video, co-ordinating a team of animator, motion designer and graphic designer.
Asterisk Zines - EMBARK Travel Zine
Co-founder and Director
Directed the Pre-order promotional video for Embark working with a graphic design, animator and motion designer.
Additionally, acted as Lead Graphic Designer for the Embark Artbook, creating the overall visual guide of the project. Lead and liaised with a team of three graphic designers providing feedback and visual guidance, as well as created motion graphics.
WeAnimate Club - A WIA Student Collective
Co-founder and Event Manager
An all-inclusive independent animation club affiliated with the US based non-profit WIA (Women in Animation), facilitating industry events, social gatherings and opportunities for the animation community within Australia.
Designed banners and Instagram carousel which connected to one another, and designed the mailing list.